Tuesday, March 24, 2009

QR Codes

Keep your eyes open and focused on those new Dwyer Realty FOR SALE signs. We are adding a new lil twist that should increase the speedy and accurate dissemination of sales information. We are adding QR codes to our marketing signs. A QR code t is a style of barcode that looks like a little pixilated black and white square. QR stands for Quick Reference and the intent of the QR is to allow people out and about to read the QR with their camera phones and find imbedded information.

As an example: each of our marketing signs will have a QR code located in a prominent location. An interested person could view the QR with their phone and then imbedded information would be sent directly to their phone giving detailed information about the property they are looking at.

A lot of newer phones already have QR readers installed on them, but if you happen to have a phone that is behind the technology curve, fear not! Visit http://www.i-nigma.com/personal/GetReader.asp and you can upload a reader to your phone – it’s EASY! Then, the next time you need information on the fly while looking at our FOR SALE signs, give that QR a try. We think you will be amazed!

Wednesday, March 18, 2009

Dwyer Realty FOR SALE Signs

Many of you may have noticed the new Dwyer Realty For Sale Signs in the greater Manor area. Here at Dwyer Realty, we are excited by the activity that these signs have generated on our $200 million land portfolio. But we would also like to address a lingering concern in the community. Just so all of our friends and neighbors are on the same page, we have one thing to say — Dwyer Realty is not going anywhere!

Dwyer Realty is a diverse, multifaceted real estate land development and project management company; and at the core of our business, we sell land. To sell land and market our projects, we have to be able to promote the land. Our For Sale signs are the perfect promotion tool. However, these For Sale signs DO NOT mean that we are leaving town, bailing on our projects or retiring to the Bahamas. (Well, we would all like to retire one of these days, but that is a couple decades down the road.)

Here’s an interesting bit of Dwyer Realty advertising trivia: The new For Sale signs were placed in the very same location as our old For Sale signs, which had been there for years. The power of advertising! It’s amazing how the fresh look caused an increase in sales calls (GOOD) and increased consternation and fret in our friends and neighbors in the community (BAD).

Times are tough for us all right now, and Dwyer Realty has not been immune to the economic downturn. We have had to adjust our programs, timeline projections and goals across the board — on all projects. But we are not leaving Manor. We have a commitment to our community, to our neighbors, to our friends, and to our projects’ success. We are still the lil’ development company on top of the hill. Come by and see us. Drop us a line, take a peek at our website, and tell everyone you know to “Land a Deal With Us!”